“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick team up to send a powerful message
Nike are celebrating the 30 th anniversary of their famous “Just do it” campaign with a new message and it isn’t very subtle. On Monday 3 rd September Nike dropped an image and two sentences that sent a very powerful message to announce their 30 th anniversary campaign. A black and white photo of former San Francisco 49ers quarterback Colin Kaepernick with nine words plainly typed across it: “Believe in something. Even if it means sacrificing everything.” Within minutes of being posted it had undoubtedly earned immense numbers of interactions, and can we really be surprised? Such a high profile company, the sole official uniform provider for the NFL no less, had just blatantly endorsed a man who had been kept out of the NFL, disgraced by the President of the United States and targeted with hate by millions of people in America, and even some around the world. In fact, Nike hadn’t just endorsed him, they had made him the face of their newest and celebratory “Just do it” cam...